For nonprofits social media is like a meal. It must be balanced. Too much meat and too few potatoes won’t satisfy you or be good for you. And an unhealthy reliance on social media for fundraising—or a careless disregard for it altogether—won’t satisfy your organization either.
Social media is the new normal. But it shouldn’t overturn every bit of your nonprofit’s fundraising efforts. Seek a more balanced plate and your fundraising returns will satisfy you all the more.
Learn more about using social media as a fundraising tool in the expert’s article below.
Using Social Media in Fundraising [Kivi’s Nonprofit Communications Blog]