It’d be silly to look for your missing pair of jeans under your television. Why? Because logic tells us that your favorite pair of jeans wouldn’t have magically ended up there—no matter how disorganized you are.
In the same way that you should rationally think through the scenario above, you should think about where your nonprofit is searching for new donors. Common sense tells us that if your nonprofit is looking to engage millennials for donations, Facebook and Twitter are great places to start. But if you’re wanting to target baby boomers, you probably won’t find many on Twitter—LinkedIn would be more likely.
For 5 more tips on finding potential donors on social media, check out the article linked below.
Use Social Media to Reel in Big Fish Donors [Beth’s Blog]