Setting goals can be the difference between dreaming about your future and actually getting there. Imagine losing weight: If you’ve got a specific weight goal, you’ll be a lot more motivated to skip the sugar soda at lunch than if you just want to “eat less.”
However important goal setting may be, it’s important not just to set goals, but set the right ones. Goals should be realistically optimistic. You should be stretched beyond your comfort zone, but not so far as to promote failure and discouragement.
Like losing weight, it’s tricky—and deeply psychological.
Read more below:
5 Steps for Goal Setting Success [Marketing for Nonprofits]