Linguists and literary scholars drop the term “code switching” to describe how people change their style and language depending on audience. With their friends people speak a particular “code,” a different one with spouses and yet another with colleagues. Individuals easily code switch throughout the day without realizing it.
It may not come as easily to your nonprofit, but your fundraising messages should code switch too. Within your direct mail fundraising appeals, codes switching shows supporters that you care as much for them as they care for you.
Learn more about personalizing your fundraising appeals through segmentation in the article that follows.
Segmentation Secrets for Your Nonprofit’s Direct Mail Fundraising Appeal [Pamela Grow]