The latest study on nonprofit fundraising and donor retention stings. Nonprofits report losing as much money as they raised last year. The donor attrition rate hurts small to mid-sized nonprofits the most.
Larger organizations weren’t burned as much by donor attrition because they have the resources to fill in gaps left by sub-par fundraising. But smaller organizations don’t have the same luxury. How did your nonprofit’s fundraised income compare to your expenditures? It’s time to regroup if you lost as many donors as you gained.
Learn more from the following study on 2011 nonprofit fundraising returns, then adjust your plan accordingly. Click below to get started.
Nonprofits Lost $100 in Gifts for Every $100 Raised, Study Finds [Chronicle of Philanthropy]