There’s still some debate about the actual fundraising potential of social media for small nonprofits. But as an online sharing tool social media’s ability to spread your organization’s message—and quickly—can’t be denied.
To make your nonprofit’s appeals on social media even more shareable, consider the common characteristics of viral nonprofit fundraising campaigns. Keep clicking for seven features of viral nonprofit social media campaigns.
The Social Effect – How Social Media has Led to the ‘Viral Charity Campaign’ [Philanthropy Journal]