It’s true that nonprofit fundraising through social media begins and ends with your current supporters. Your nonprofit works to connect with them on Facebook, Twitter or YouTube and keep them engaged. But what about the people who don’t already like you on Facebook, retweet you or watch your nonprofit YouTube channel?
Effective social media fundraising must reach new donors somehow. And while you can rely on current supporters to help you connect with them, they can’t be your only fundraisers.
Learn how to collect more donations from new supporters through social media in the fundraising article below.
How Do I Find New Donors with Social Media? [Inspiring Generosity?]