Master thankfulness and you’ve got nonprofit fundraising mastered. Donors want to know how much your organization needs them, how much you appreciate their gift and especially how—exactly—it helps your nonprofit’s mission. It’s not neediness or attention-deprivation behind donors’ listening ears. They want to be involved. They want to feel that they’re an integral part of your organization. Fail to thank them and they’ll just give your donations to some other nonprofit.
Fundraising is as much about expressing appreciation as it is about raising money.
Read the article linked below for more on extending gratitude to every part of your fundraising strategy, including social media, your annual report and your nonprofit web design.
Think Before You Thank [Connection Café]