Marketing with big data is all the rage among businesses. But as more for-profits incorporate big data to make their message relevant to consumers, it’s clear that nonprofits can use big data too.
Each of your nonprofit supporters is unique. Collecting and analyzing data will help your nonprofit maintain its supporter relationships. And connecting with them is so much easier when you get to know their data—including their donation history, their event participation and their demographic information.
The in-depth article linked below teaches nonprofit leaders how to collect, analyze and use data. Keep clicking to boost donations and supporter engagement through data.
Big Data for Small Organizations [NTEN]