It’s not just in poor taste to play on the fears of your nonprofit donors. It’s also ineffective. Nonprofit fundraising experts insist that even if your nonprofit’s mission eases the burden of loss or alleviates pain in the face of tragedy, you shouldn’t focus on it. No, the troubles your mission meets head-on have no place in nonprofit fundraising.
Instead, communicate hope. Show donors what positive effects their gifts could have—like bringing joy or spreading calm—rather than why they’re needed so badly.
Positive fundraising messages bring bigger donations. Learn why in the article linked below.
A Fundraising Tip: Choose Hope Over Hopeless [Katya’s Nonprofit Marketing Blog]