Window shopping—we’ve all done it at some point in our lives. We look through the windows to see the displays with no intention to buy. It’s a rather passive experience that could use a little more life and involvement. Well that life and involvement has come in the form of QR codes.
eBay has taken the traditional QR code, added it to storefront displays and gave it a charitable spin. The QR codes give the potential customer a chance to interact with the store front display, while also giving them the opportunity to donate to “Give a Toy Store.” The idea and its utilization make donating simple and engaging while also promoting the store the QR code is on. It’s an idea that your nonprofit should think about using while partnering with for profit organizations.
Learn more about how eBay used QR codes in storefront windows to help maximize donations by following the link below.
eBay Uses QR Codes in Storefront Windows to Encourage Charitable Donations [Schenker/PSFK]