In order to appeal to people, you’ve got to appeal to their minds.
In this video, we dive deep into the minds of donors, to find out some information you won’t want to miss. Donors’ minds are compelled by rational content and emotional content both—which means your appeals need to work on both levels. They’re strongly influenced by their peers, and compelled by hope.
Budget out an hour or so of your time in the coming week, and glean some insight from this in-depth presentation: