Your nonprofit’s year-end appeal may be a simple letter, but the prep work isn’t so simple. Along with that letter there should be much preparation, because your appeal is just one piece of the fundraising puzzle.
Year-end fundraising appeals are all about being relatable to your donors and developing your campaign. Try breaking down your donors into certain groups and determining how you can target them for the best year-end appeal.
To learn more about the steps you should take before sending your year-end appeal, click the article linked below.
4 Things to Do Before You Mail Your Year-End Appeal [Front Range Source]