Like a dog chewing on a bone, reverting to talking about yourself when at a loss for words is a natural instinct. And writing about your nonprofit when seeking donations is a common fallback plan too. But don’t be fooled by the number of nonprofits that focus on themselves in fundraising appeals. No one said it worked.
Nonprofit donors don’t want to read about you. They’re interested in the people you work for.
Read the article below for a nonprofit fundraising expert’s advice on writing appeal letters that always elicit donations.
How to Add an Emotional Hook to Your Year-End Appeal Letter [Fired-Up Fundraising]