The strongest nonprofit fundraising appeal letters focuses on what the donor wants to know—not what your organization wants them to know.
There’s a big difference. When the writer of your fundraising appeal letter fails to show interest in the people she writes to, they’ll lose interest in her. Simple.
This fall, write fundraising appeal letters that will boost revenue significantly. Learn the two questions each appeal letter must answer in the nonprofit fundraising article below.
2 Questions You’ve Got To Answer in Your Year-End Appeal Letter [Fired-Up Fundraising]