Biologist E.O. Wilson has journalists and nonprofits buzzing with his new book on evolution, The Social Conquest of the Earth, which proposes a new understanding of altruism.
While it’s no secret that some people donate for different reasons, Wilson’s ideas about altruism may have some nonprofits rethinking their fundraising strategy—or at least their message.
Read about the controversial new ideas proposed about donors, altruism and fundraising in the article linked below.
Rethinking the Science of Generosity [Fast Company]