If your nonprofit has ever wanted to peer deep into the brains of the nation’s wealthiest donors, this is your chance.
Peruse the results from polling over 200 donors who have at least a million dollars of investable assets.
One things you’ll find out is that wealthy donors prefer to donate via restricted channels, maximizing awareness of what they’re funding. The study also indicates these donors consult their peers before giving, going on to outline other specific motivations for their philanthropic efforts.
Check the full article out below:
Affluent Donors Prefer Restricted Gifts [The Chronicle of Philanthropy]