Turns out there are still some people out there who aren’t just doing things online right now. I know—we were incredulous, too.
Direct mail is still a very effective method for garnering donations. Many online donors indicate they’re most likely to be spurred to donate by receiving compelling direct mail than they are by an email. Email and web use is now so commonplace that direct mail’s effective by the sake of its comparative novelty.
Intrigued? Learn more details by clicking the link below.
Want to Drive Online Giving? Send a Letter [The Fundraising Coach]
Thanks for pointing people to this article!
Of course, Marc – we like your stuff.
Thanks for sharing great info with the web! It’s a better place for it.