Fundraising experts suggest that nonprofit donors are far less trusting of the organizations they support. They cite the economy, but the strained relationship between your nonprofit and its fundraising supporters may last even after it regains steam.
That means restoring trust in your nonprofit ought to be another goal of your year-end fundraising appeals.
Your nonprofit can adjust its message to encourage donors’ renewed trust. Learn how by clicking below.
Post-Recession Donors Have Changed [Fired-Up Fundraising]