Topic: Fundraisingfeed

A Starbucks-Scented Fall Fundraising Plan

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August 31st, 2012

Starbucks’ brand is as strong as its coffee. Hot and cold coffee sippers are drawn to the shop, the logo and especially the scent. Patrons jump at the chance to experience Starbucks each day—and the company’s free coffee incentives make the urge even stronger.

The coffee incentive described below contains an important lesson for your nonprofit’s fall fundraising strategy. Your organization doesn’t need to be as big or as popular as Starbucks to incorporate its marketing wisdom into your fall fundraising plan. Learn why by clicking below.

At Starbucks, Everybody Wins, Free Coffee Included. [Duck Call]

Image via Starbucks

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