Good fundraisers know how to care for their supporters. Each donation is an opportunity for future fundraising—but only if you can nurture and sustain each of your donor relationships.
Oddly enough, the best method for donor retention relates as much to technology as it does to personal touches like phone calls and thank-you notes.
Linked below is an open letter from Maureen Ryan, Marketing Analyst for the American Heart Association. In her letter Ryan details where the AHA went wrong in its donor retention strategy—and what she’s doing to fix it. Learn from the AHA’s good (and getting better) fundraising plan in the following link.
Wonderful Response from the American Heart Association [Kivi’s Nonprofit Communications Blog]