Emotion drives donations to your nonprofit. And in turn personal needs motivate supporters to meet personal needs of your beneficiaries.
Nonprofit fundraising researchers named eight recurring factors that drive your organization’s donors. Knowing them and understanding how they persuade your fundraising audience will make your nonprofit’s message more powerful and, ultimately, more lucrative. Read the article below to learn what these fundraising motivators are and how you can infuse your marketing plan with them.
Research Studies Suggest Ways to E.A.R.N. Donations [Philanthropy Journal]