There are many do’s and don’ts when it comes to fundraising via Facebook. A nonprofit will simply not be successful if its main prerogative is to solicit money from their followers. When using Facebook as a fundraising tool, it’s important to note that your most beneficial tool is emotion. Getting your followers to understand your goal, mission and why the fundraiser is important, as well as getting “shares” and becoming as viral as possible, are keys to a successful Facebook fundraiser.
The article below is a helpful source and will outline a handful of do’s and don’ts for fundraising on Facebook. Follow these simple tips and sit back and watch the results of your fundraiser improve.