Having a conversation about money can get uncomfortable. It’s a common rule that you don’t talk to others about their salaries because it’s a bit too personal. But your nonprofit is the exception—you have to talk about money. It’s a crucial part of fundraising for your organization.
A good strategy to use is focusing on a few words that encompass the idea that it isn’t about your nonprofit—it’s about the donor. Their investment and efforts are what will make your nonprofit successful, not the other way around.
Learn more about what to say with your nonprofit fundraising by following the link below.
5 must-use words when fundraising [Nonprofit Nate]