Every detail of your nonprofit fundraising strategy will affect the bottom line. Apparently, even the way your staff answers the phone will directly impact the amount donors give—at least female ones.
Men and women respond differently to your nonprofit’s emotion-inducing fundraising appeals. According to the study referenced below, women are more attuned to verbal emotional cues and thus give more when your nonprofit uses the right words.
Learn five words that will increase fundraising returns via women donors in the article below.
The Five Words the Made Women Give 20% More [Katya’s Nonprofit Marketing Blog]
Image via Hermes Kelly