They say signing a new customer is more expensive than keeping an existing one. And all the money and energy nonprofits spend on new donors suggests that the rule applies in nonprofit fundraising too.
If your nonprofit spends more than it can afford on new donors, scale back outreach and invest more in the people you’ve already found. The article linked below deals with how businesses encourage loyalty among customers. But its five rules of loyalty building apply to nonprofit fundraising too.
Keep clicking. Then begin nurturing loyalty in your nonprofit donors.
5 Ways to Take Customer Loyalty to the Next Level [Entrepreneur]