Direct mail’s bid to be the go-to fundraising medium for your nonprofit just got a little dicey. Online fundraising, so says the nonprofit marketing expert in the article linked below, is where it’s at.
So think twice before you heavily invest in a printed fundraising appeal. Online fundraising campaigns have four distinct advantages over printed ones—and they could have a significant effect on your bottom line. Keep clicking for a nonprofit marketing pro’s four reasons why online fundraising is more cost-effective than printed appeals.
The Advantages of Online Fundraising [Firespring]