A poor donor retention rate isn’t a problem your nonprofit has to throw money at (not that you have any to throw). In fact, fixing the issue of fickle nonprofit donors involves more research than revenue.
Nonprofit fundraising experts agree that devoted donors stick with their favorite charitable organizations for the same basic reasons. Likewise, supporters who make one or two donations then disappear do so for the same reasons too.
Find out why some of your nonprofit supporters are flash-in-the-pan donors in the following article.
Place, Time and Philanthropy [Philanthropy Journal]