Generation Y is a passionate bunch. Show us a cause, and we’ll show you one of today’s youth who is almost absurdly passionate about the matter. Whether or not your nonprofit should target them is not the question—they are not an option (if possible, you should be engaging them)—it’s how to go about doing it. How do you captivate, motivate and interest a crowd who’s witnessed one of the greatest and most rapid technological advancement periods (um, hello iPhone, iPad, 4G, Dropbox, and every other wonderful thing technology has brought us recently) our world has ever seen?
We’ll tell you how. Tip one: give them control. If there’s one thing that remains true in all generations, it’s that young people don’t like being told what to do by the “older folks.” Give your fundraiser participants as much control as possible. Giving them ownership will take them to a new level of involvement and passion about your cause—this is a very good thing.
Check out the article below for 11 more key facts and tips for engaging millennials.
12 Key Findings about Engaging Millennials [NTEN]