For birthday gifts and Christmas presents, a thank-you note is expected but unimaginative. The gift-giver will expect your gratitude, but won’t really notice it unless you fail to express it.
But thanking your nonprofit donors is entirely different. Supporters pay more attention to your nonprofit’s expression of gratitude than they do to how friends and family thank them.
And since your thank-you messages are under the scrutiny of every single supporter, you better make them good. Check out the article below for a nonprofit pro’s ten tips on thanking your nonprofit supporters.
The 10 Vital Rules of Thanking, Pleasing and Keeping Donors [Katya’s Nonprofit Marketing Blog]