Want Online Donations? Make Donors Feel Secure

According to the Identity Theft Assistance Center, identity theft incidents have increased by 13 percent over the past year. In 2010, about 8.6 million households experienced identity theft. Americans who regularly use social media sites or have a smartphone are even more susceptible to fraud. So, how do you go about making supporters feel secure when making online donations?

It’s hard. We know. Although it would seem that we’d have a handle on identity theft by now, we don’t. So it’s up to your nonprofit to make donors feel like they can trust your website when clicking your “donate” button. Take a look at the article linked below to learn how to emit trustworthiness on your website donations page.

“Donate Now” button series: Stress security with online donations [First Giving]

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