It’s no shock that mobile fundraising is becoming a more effective tool for nonprofits. The amount of time that people—particularly Millenials—interact with mobile devices, provides an imperative outlet for soliciting donations from their thumbs.
The bulk of all mobile fundraising campaigns are easily accessible and are time efficient—qualities that are necessary in our GO, GO, GO society. It’s said that 10 million people now text religiously, and what started as a fad for youngsters has seeped into the older generations.
Instead of asking Siri to open up Angry Birds (don’t start, it’s addictive), people are asking her to spell out the short code to donate to their favorite nonprofit. Nonprofits most commonly use text messaging to engage constituents in five ways: fundraising, advocacy, public awareness, to promote their website and to request information.
Text fundraising is convenient and user-friendly. With a simple dance of your thumbs on your keyboard, anyone with a texting phone can add donations to their phone bill. No forms. No hassle. No worries.
Still wary on whether or not this fundraising technique works? The month after the Haiti earthquake, The American Red Cross’ Text Haiti fundraiser made 10 percent of its $32 million donations via mobile.
First thing’s first—does your nonprofit have a mobile website? If not an entire website, the least you could do is create particular web pages that are available via cell phone. Still need convincing? Here are three reasons why you should make your nonprofit website mobile friendly:
People feel lost without their phones in hand or pocket. Instead of accessing Twitter or SnapChat—the app that sends selfies to friends and promptly deletes them—while standing in line at the grocery store or in an awkward situation at a party, push your donors to access their phones to do good.
Bored? Text (insert shortcode) to donate money to (insert worthy cause.)
Image via: [Gene De Libero]