When you were a kid, having a pen pal meant you had an excuse to use some of your mother’s stationery, or at least to dip into your stash of stickers. As adults, jobs and family obligations may force us to move away from friends—and we naturally become pen pals with old neighbors.
Think of your nonprofit’s email marketing list as a collection of pen pals. If you don’t write something worth reading, your pen pal may not bother to respond.
Learn how to be a better pen pal to your email list with help from the nonprofit marketing expert linked below.
Bringing Back that Loving Feeling From Your Email List [Katya’s Nonprofit Marketing Blog]