The belief, held dearly by many: a nonprofit’s constituents don’t want to be oversaturated with messages about your nonprofit. The reality: you should be far more concerned about communicating too little with potential and current donors.
It’s true that a delicate balance exists between too little and too much contact with the folks on your email and direct mail listings. However, the line can be aggressively toed if you are communicating correctly: If instead of requests for funding, you make your messages for your donors.
Let your nonprofit’s donors know what their donations are doing for the world. Tell them what’s happening in the world when it comes to your cause. Don’t give constituents a free pass to forget about you.
The Real Danger: You Aren’t Communicating Enough with Your Donors [Future Fundraising Now]