Email marketing has become so overused that people cope with excess messages by setting up extra accounts for their “junk mail.” It’s true that you can count on email marketing to stay on the radar of supporters. But don’t misuse or overuse email. You can count on landing in their junk inbox if you do.
Luckily, avoiding junk inboxes is not a guessing game. According to email marketing experts nonprofits should rely on three basic rules to make sure audiences read every email they send. Learn the three keys to staying out of the junk inbox in the following article.
How Much Email Should You Send? [Katya’s Nonprofit Marketing Blog]