We bet you have a friend you love grabbing coffee with every once in awhile. We’re sure you two have a lot in common, that she’s a good listener and has a witty sense of humor. You two get along great, but your friendship ebbs and flows. As much as you love this person, maybe you easily tire of her. Get together too frequently and she’ll irritate you.
Your nonprofit may be perfect in the eyes of your donors. They could be as committed to your mission as your organization. But no matter how well you two get along, you could get on their nerves. Your nonprofit’s email marketing campaigns need to nail frequency as well as timing. Write too little and you’ll lose touch. Write too often and you’ll drive them batty.
Read about how often you connect with supporters in the nonprofit email marketing article below.
How Often Should You Email Supporters? [Kivi’s Nonprofit Communications Blog]