Email marketing and social media may fall under the same umbrella in your nonprofit’s marketing plan, but the two mediums are totally different. Treat them as such.
Social media is like a group conversation at a party—anyone can hear the discussion and anyone can contribute to it. But email marketing is more of a private conversation between close friends. It must be personal. That’s why there’s so much potential in nonprofit email marketing.
If your nonprofit uses email correctly you can forge intense, lasting friendships with supporters. But to do so, your message must rise above the clamor in recipients’ inboxes. For eight tips on doing just that, click below.
8 Ways to Get More from Your Nonprofit’s Email Marketing Strategy [Socialbrite]