Robotic email marketing plans are disconnected from the rest of your nonprofit’s communications. Email newsletters that ignore your conversations with supporters on social media will make you look suspect. Or lazy. Supporters will wonder why you’re not paying more attention. Or, worse, they’ll unsubscribe from your poor attempt at an email relationship.
Your nonprofit’s email marketing and social media campaigns have to talk to one another if you expect supporters to talk back. Check out the following article to learn the six ways social media ought to impact your email marketing plan.
Six Ways Social Media Has Affected Nonprofit Newsletters [Kivi’s Nonprofit Communications Blog]