As often as your nonprofit touches base with supporters over email, it’s no wonder that your message gets a little stale. But boring donors to tears—or to the point of opting out of your newsletter—doesn’t mean you need to connect less often. Freshen up the message itself instead.
You don’t have to be a creative writer to compose enticing email marketing messages. You just need to write creatively—and there’s a big difference. Everyone can infuse their writing with creativity. Click below to learn how, then apply the lesson to your nonprofit’s email marketing campaign.
The Worst Way to Start Your Appeal Letter [Katya’s Nonprofit Marketing Blog]