When a basketball team makes a run for the championship, it usually isn’t full of superstars that take equal parts in winning a game. Championship caliber teams have key pieces that together form a cohesive machine that relies on an individuals best skill to contribute for a win, whether it be rebounding, passing or shooting.
Take this mentality into how you manage your email marketing and who should be filling each role in the efforts. Giving a person a specific job that they are best suited for will inevitably make your email marketing a lot more successful.
To learn more about how to make your nonprofit’s email marketing a success by using role players, follow the link below.
Staffing Your Email Team — 8 Key Roles [Olson/Marketing Land]