Email marketing, although effective, can be a hard art to master. While providing information for the recipient, you also have to make it creative and intriguing and not allow the recipient to toss it into the trash right away. So that is why there are a few “commandments” to follow in order to get your audience’s attention and inspire them to follow through on your call to action.
Remember to keep your email marketing efforts personal to your audience. If they feel like you actually took the time to cater to them then they won’t think they just got spammed. Do your research, find out what they like and what interests them. Once you pinpoint how to hook them, then go ahead and toss out the line. And after a few tries, they may just bite.
Learn more about the commandments of email marketing by following the link below.
14 Commandments of Email Marketing [Position]