With all the marketing tools that are available today, email marketing might be considered to be the most spammy of them all. But marketers know that email marketing is still used because it shows results. Your nonprofit should continue to use it because email marketing is relatively inexpensive and can reach a huge audience. The difference is that there are ways to do email marketing right and then there are ways to do it wrong.
Learn more about how to use email marketing like a professional by following the link below.
12 Best Email Marketing Tips for Professionals [Beal/CIO]