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feedThe Secret to Marketing Your Nonprofit to Millennials
The secret to marketing your nonprofit to millennials is… well, there isn’t one. Gotcha! Millennials are just people who happened to be born at the same time. They aren’t so different from the generations that preceded them, in many ways. You still need to craft a strong, emotionally vibrant appeal. You need to market to [...]
Adapt Your Nonprofit Infrastructure to Current Fundraising Trends
The nonprofit industry should expect fundraising to stay fairly consistent this year. This is heartening to some, as it’s unlikely they’ll take huge funding hits, but is disheartening for those who are looking to advance in their organizations. The article below outlines some trends in the nonprofit sector, especially in regard to the turnover rate [...]
Authenticity Wins Over a Donor’s Heart
Authenticity needs to be a core of your nonprofit’s fundraising strategy, for one big reason: it works. And it works because authenticity’s something donors admire. You need to be clear about how you represent your nonprofit’s brand, and be transparent in your achievements. Help donors understand exactly what you’re doing, in crystal-clear, high authenticity terms. [...]
Thank You Pages: Your Neglected Secret Weapon
After someone signs up for your nonprofit newsletter, what do they see? If it’s a boring, plain-text thank you page, you’re neglecting one of the biggest ways you can get a return on your newsletter investment. Consider spicing up your thank you pages and get added value from your subscribers. Include a brief survey or [...]
7 Ways to Jumpstart Your Year End Fundraising
As an autumnal chill settles in across the states, the time has arrived to think about jumpstarting your year end fundraising. The last six weeks of the year are vital for nonprofits, as donors often contribute a disproportionately large percentage of their giving in this small time period. One reason donors are motivated to give [...]
How Much Money is a Facebook “Like” Worth?
Research from the study linked below confirms it—the number of nonprofits using social media far outweighs the number of organizations who don’t take advantage of it. But it’s a different story for the number of nonprofits using social media to its full potential. There’s money to made in social media. Check out the article below [...]
Open Data Can Provide a Positive Impact for Your Nonprofit
Copyrighting and use of content has been a major issue in the online world lately. It mostly stems from the movie and music industry because people are illegally acquiring movies and music through online resources. There are many people on either side of the debate, and it is one issue that own’t die quietly. But [...]
Lessons Your Nonprofit Can Learn from Google’s Glasses
As with any business titan, there are lessons that the rest of us peons can learn from. Take Google—giant, heroic Google. Innovation should be its middle name—and yet, take a step back and examine their latest release. Google’s glasses were created by basically combining two technologies already in existence: a camera and GPS. What should [...]
How to Publish Your Own Nonprofit Magazine
Has your nonprofit ever considered making its own magazine or newsletter? Most of you have probably thought about it before, but just didn’t know how to do it without going to a third party to get it off of the ground. Well today is your day, because you can do it yourself! DIY (Do It [...]
3 Ways to Create Picture Perfect Infographics
Infographics are just an evolved form of what humans have been doing for centuries. Using pictures to tell stories gives the reader a better understanding of what is actually happening, instead of letting their mind run wild with what they are hearing. Infographics paint a more vivid picture using numbers and graphs, but with a [...]