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Starting a Nonprofit
feedWe Get What We Give—Donor Retention
We want lifetime donors. Those who want to stick with our cause because they love what we do. They want to be a part of a great movement that strives for a meaningful cause. Supporters want to have an engaged experience with us. In the terms of donor retention, then, what can we do in [...]
What Every Founder Needs to Know Before Starting a Nonprofit
When your future nonprofit is just a gleam in your eye, it’s hard to understand the craziness that really lies ahead. Entrepreneur and writer Oliver Emberton wrote an awesome Quora post for entrepreneurs starting their dream organization. We were inspired by his no-nonsense message about starting an organization and wanted to share some of his [...]
5 No-No’s of Nonprofit Marketing
Ever have a fun, enticing conversation with a robot? Sure, Siri can have some moments of hilarity. But for the most part, responses will be dry and automated. We can’t make the same mistake in our marketing efforts. To truly connect with supporters, we need to let them know we are human. Showing our personality [...]
Hitting the Target—Catering to Your Target Audience
Quick question: who is your target audience? If you have a definitive, direct answer, then please continue on your Nonprofit Hub ways. If your answer is around the ballpark of ‘anyone who will give,’ then it’s time to stop hoping and focus. Nonprofits need to create a direct message to correct donors. Meaning, those who [...]
A Little Personalization Goes a Long Way with Donors
Not everyone enjoys the limelight, but some recognition always goes a long way. As nonprofits continue to spread their message to more and more people, we need to find ways to personalize thanks and appreciation to supporters along the way. Say nonprofits allow supporters to earmark specific programs or stories tailored to their interests? Compiling [...]
Long Journeys Begin with One Tiny Step
Nonprofits need to know even the smallest donation is a huge step forward for prolonged engagement. When a visitor decides to donate, even a small sum, they have shown interest in helping the cause. It doesn’t matter the size of the donation, rather that they contribute at all. When these small donations come in, it’s [...]
New Way for Nonprofits to Reach Their GOOOOAAAAAAL!
Preparation is the key to success. And in most cases, preparation means practice. Soccer teams will run drills and practice kicking in order to win soccer games. Nonprofits are no different. In order to score the goal of your nonprofit’s mission, start to practice refining your organizational capacity. Organizational capacity still measures the impact of [...]
3 Tips for Developing Your Nonprofit’s Logo
When you say Nike or Pepsi, what’s the first thing you think of? More than likely, the logo. Logos provide an indelible mark on the viewer. They allow easy recognition by the somewhat initiated and an identity for adamant supporters. But with so many great benefits, there are some traps along the way. Your nonprofit’s [...]
3 Tips to Bring Excitement to Your Mission Statement
Many nonprofits struggle with engaging people in their mission. Why the trouble? It’s certainly not the mission itself, but how you approach the cause that makes a difference. By providing more than the mission itself, nonprofits can excite and encourage the change they want to see. One way to excite supporters with your mission is [...]
Paperwork You’ll Enjoy — Incorporate Your Nonprofit for Tax Benefits
Nobody truly enjoys taxes. Loads of paperwork and checking receipts all to make an approaching deadline. But as a nonprofit, taxes may be a blessing in disguise. It all starts with incorporating your nonprofit. By incorporating a nonprofit, you can help raise even more funds. Your nonprofit won’t be required to pay income taxes on [...]