Social Media

• Essential Nonprofit Twitter Tips #4: Never Settle! [VIDEO]

  May 13th, 2013:: Featured, Social Media, Video:: Lyndsey Hrabik

  This isn’t your Grandma’s nonprofit twitter account. You know a thing or two about how Twitter works. You’ve got a classy cover photo, added all your friends (but didn’t follow too many random people at once) and are maintaining a respectable follower count. You might think it’s time to rest on your laurels. But you’d [...]

• The Wrong Way to Engage Donors on Social Media [INFOGRAPHIC]

  May 12th, 2013:: Social Media:: Hub Staff

  Once upon a time, we had all just discovered social media. We realized there was a whole new way to engage the people who care about our causes, other than direct mail and email. Donors could respond in real time to our fundraising campaign. Score. But then, everyone else was on social media and you [...]

• Posting the Right Content, for the Right Audience

  May 10th, 2013:: Social Media:: Hub Staff

  Time to let the cat out of the bag: we want all social media posts to be seen by current and future supporters. Sometimes we’re lucky and the content is read by both audiences. For the most part, however, our audiences will be segmented. Our current supporters are looking for current events. They want to [...]

• Tweeting the Magic Word to Get Your Nonprofit Further

  May 9th, 2013:: Social Media:: Hub Staff

  Calls to action via Twitter allow a widespread audience to view our updates immediately. And if we want them to spread this message, there is an all-magical, all-glorious word to encourage this action: “Please.” Using “Please” within our tweets has been proven to increase the retweeting of said message over half the time. We do [...]

• 21 Tips to Keep Nonprofit Social Media In Style

  May 8th, 2013:: Social Media:: Hub Staff

  Unlike fanny packs and Zubaz pants, social media won’t be going out of style (anytime soon). To keep our own nonprofit social media presence more than a flash in the pan, we need to understand and implement the best methods for reaching our constituents. Our social media outlets need to leave gaps in our mission. [...]

• It’s the Final Countdown—Social Media Calls to Action Thriving on Urgency

  May 7th, 2013:: Nonprofit Marketing Plan, Social Media, Volunteer Recruiting:: Hub Staff

  Hearts pounding, eyes flickering, adrenaline rushing. It’s not the end of a thrilling football game, but a simple sense of urgency in a call to action. Sometimes as nonprofits we need that final surge to make a donation goal or a particular campaign. In this case, urgency in social media campaigns can generate wildly successful [...]

• Inspire Supporters with Powerful Facebook Posts

  May 6th, 2013:: Nonprofit Technology, Social Media:: Hub Staff

  Creating powerful Facebook posts is a tricky situation. We want to spread our message, to inspire others to share and engage others in the process. Sometimes we are strapped for ideas when really they’re right under our nose. We can use Facebook posts for more than just recent updates. Showcase stories of those in need [...]

• How to Customize Facebook Tabs for Donations

  May 2nd, 2013:: Fundraising, Nonprofit Technology, Social Media:: Hub Staff

  Great news: Facebook does allow nonprofits to have pages for donations or petitions. And it’s really simple too. Using the iframe app, Facebook allows us to bring in our own donation webpages through a customizable tab. This is truly great news for connecting Facebook followers to the mission and providing an easy outlet for support. [...]

• Gaining Millennial Support Beyond the Computer

  April 29th, 2013:: Social Media, Volunteer Management, Volunteer Recruiting:: Hub Staff

  Welcome to the click and engage generation. Today, the Millennial Generation is known for their support of nonprofits. That’s great. We love the support via Facebook, Twitter and so on. But finding millennial support stemming from and outside the nucleus of social media remains a hurdle. In order to truly gain millennial support beyond a [...]

• Nonprofit Twitter Tips #3: Hashtag Like a Pro [VIDEO]

  April 29th, 2013:: Featured, Social Media, Video:: Lyndsey Hrabik

  By now, we’ve delved deep into the mysteries of Twitter for nonprofit organizations. I’ve explained how nonprofits should share other people’s content if they want to be shared in return. I’ve examined how following too many people can be a huge mistake for the eager nonprofit social media user. Now it’s time to talk hashtags. [...]