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Social Media
feedHow Frequently Should Your Nonprofit Send Emails Out?
5-year-olds are full of questions. Why do people get married? How old are sea turtles? Why do dogs sniff each other’s butts? All questions (we know) you’ve asked at one point. But after an infinite stream of never ending questions, some people start to get slightly irritated and answer with “because.” (Obviously an insufficient answer.) [...]
Are You Ready to Launch Your Nonprofit Blog? How Much Content You Really Need
The fear of being ill-prepared plagues many of us. Do I have enough underwear to last the entire trip? What if extra guests show up—will we have enough chicken cordon bleu?? And how much content do I need before launching my nonprofit blog? First off, relax. And secondly, while we can’t help with the first [...]
Writing Conversationally on Your Nonprofit Blog
There’s a reason people shouldn’t talk like C-3PO. Know why? It’s because he’s a robot. And people shouldn’t talk like they’re made of shiny metal. To engage with blog readers you need to sound like a human. You need to write conversationally. Use everyday language and avoid sounding like you’re doing an adjective assignment for [...]
Seek Alternate Sources for Nonprofit Blog Writing Inspiration
We take in a lot of information every day. And that’s probably due to the vast amount of information produced and sought out in a day—heck, even in 60 seconds. So how do you sift through the muck and find something worth writing about? It’s cheesy, but it’s true: inspiration will often stem from unlikely [...]
Social Media Lessons from the 50 Highest-Income Nonprofits
Learn from the best—that’s a thing, right? Harry Potter learned from Albus Dumbledore, Obi-Wan Kenobi mentored Anakin Skywalker, and if you need a real life example, Oprah Winfrey was mentored by her fourth grade teacher, Mrs. Duncan. It’s time you take a lesson from the 50 highest-income nonprofits on all things social media. Which social [...]
How Many Times Should You Post to Your Nonprofit Blog (Don’t Ask Mother Goose)
How much wood could a woodchuck chuck, if a woodchuck could chuck wood? If two witches were watching two watches, which witch would watch which watch? How many times per day should we post to our nonprofit blog? Unfortunately, we can give no solid answers to the first two riddles (we’d suggest asking Mother Goose [...]
Avoid Social Media Blunders with 3 Simple Rules of Thumb
Even the best laid plans can go awry. Janet Jackson’s fashion malfunction—need we say more? Your recovery following a big screwup is what defines your business. Social media, unfortunately, leaves ample room for slip ups. We’re not talking mere spelling mistakes or grammatical errors. If you’ve witnessed a social media blunder, you know how differently [...]
3 Tweaks to Make Your Nonprofit’s Facebook Page More Social
Let’s say a Facebook friend captures a great moment at a nonprofit event or a beneficiary wants to share an update with us. It’s generally a two-step process of sending the content in and posting ourselves. It’s not a big deal, but why not make sharing on Facebook an easier process for everyone? With click [...]
Essential Nonprofit Twitter Tips #4: Never Settle! [VIDEO]
This isn’t your Grandma’s nonprofit twitter account. You know a thing or two about how Twitter works. You’ve got a classy cover photo, added all your friends (but didn’t follow too many random people at once) and are maintaining a respectable follower count. You might think it’s time to rest on your laurels. But you’d [...]
The Wrong Way to Engage Donors on Social Media [INFOGRAPHIC]
Once upon a time, we had all just discovered social media. We realized there was a whole new way to engage the people who care about our causes, other than direct mail and email. Donors could respond in real time to our fundraising campaign. Score. But then, everyone else was on social media and you [...]