Nonprofit Marketing Plan

• 10 Ideas for Photos to Help Your Nonprofit Better Tell Its Story

  May 30th, 2013:: Nonprofit Branding, Nonprofit Marketing Plan, Social Media:: Hub Staff

  If you read our blog with any kind of regularity, you know that we like to harp on the importance of being a visual storyteller. But if infographics and charts aren’t your cup of tea, no worries. We have coffee. Taking photos should be a regular part of your nonprofit’s social media posts. (Because we [...]

• Major Takeaways from Blackbaud’s Online Marketing Benchmark Study for Nonprofits

  May 29th, 2013:: Fundraising, Nonprofit Marketing Plan:: Hub Staff

  Need some good news to brighten up your Wednesday hump day? We’ve got just the ticket. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits shows that online fundraising has increased by 8.7%, and while that may not seem like a lot, it’s steady progress. Additionally, the report revealed that email lists grew by 12.45% [...]

• Why Online Fundraising is the Future [INFOGRAPHIC]

  May 29th, 2013:: Featured, Fundraising, Infographics, Nonprofit Marketing Plan:: Devin Thomas

  If you’re familiar with the 2013 Nonprofit eBenchmarks Study, you know that online fundraising isn’t just for the future: it’s important for your nonprofit right now. Fundraising online isn’t a channel that exists in isolation from direct mail, word of mouth and event-based fundraising: it makes each of them stronger! The web makes connecting easier–before [...]

• 3 Reasons to Practice Your Nonprofit Storytelling

  May 28th, 2013:: Featured, Nonprofit Branding, Nonprofit Marketing Plan, Video:: Randy Hawthorne

  Here’s an experiment for you: next time some stranger walks up and asks you, “Hey–what’s your job?” and you get into the details of your nonprofit organization, stop. Don’t describe your mission or your job title or the frustrations your nonprofit sees in the world. Instead, think of one person your nonprofit has helped, and [...]

• How MTV Helped this Nonprofit with Better Storytelling and a Rebrand

  May 27th, 2013:: Nonprofit Marketing Plan, Nonprofit Web Design:: Hub Staff

  It doesn’t matter how amazing your cause is (or how great your impact) if you can’t tell a great story about it. At least, that’s what the Center for Employment Opportunities (or CEO–get it?) found out. Despite the amazing outcomes they consistently demonstrated, their message just wasn’t resonating with the donors–which meant less money, and [...]

• What to Do When Your Nonprofit Website Traffic Doesn’t See Progress

  May 27th, 2013:: Featured, Nonprofit Marketing Plan, Nonprofit Technology:: Marc Koenig

  One of the quoted definitions of insanity (not from the recently revised DSM-V, or from Albert Einstein, though it’s often attributed to him): “Doing the same thing over and over again but expecting different results.” Blackbaud released a study called the 2013 Online Marketing Benchmark Study for Nonprofits (a mouthful) that has some potentially sobering stats [...]

• Telling vs. Teaching, Listening vs. Learning

  May 25th, 2013:: Fundraising, Nonprofit Marketing Plan:: Hub Staff

  More information isn’t always better. The barrier to finding out facts has been knocked off its heels by the web. We have a searchable encyclopedia we can access from our mobile devices. Countless dinner arguments have been abruptly spoiled by this fact. In other words, you could read a whole book in one afternoon, or [...]

• The 3 Ways to Win Mobile Marketing for Nonprofits in 2013

  May 23rd, 2013:: Featured, Fundraising, Nonprofit Marketing Plan, Nonprofit Technology, Nonprofit Web Design:: Marc Koenig

  If you’re like over 50% of adults in the United States, you have a tiny computer on your hip at all hours of the day (and it probably rests within arms-reach while you sleep). Chatting with my father-in-law the other night, he entertained me with stories of the computers he used during his undergrad engineering [...]

• You May Be Recognizing Your Generous Donors, But How About Your Most Loyal Customers?

  May 22nd, 2013:: Fundraising, Nonprofit Marketing Plan:: Hub Staff

  It’s easy for coaches to overlook the benchwarmers and focus their encouragement and attention on the all-stars. But at the end of the game everyone gets a snack, Gatorade and a pat on the back. Because let’s face it, there really aren’t any “all-stars” in pee wee football—the most impressive ones were the kids running [...]

• 10 Trends That Show Times (And Donors) Are A Changin’

  May 20th, 2013:: Fundraising, Nonprofit Marketing Plan, Social Media, Volunteer Management, Volunteer Recruiting:: Hub Staff

  It’s an interesting time for nonprofits because of one fact: Our donors are changing. For example, not too long from now, millennial donors will become the majority. We need to have a clear outlook on current donor trends if we want to ensure future success. By reshaping our nonprofit marketing plan accordingly, nonprofits can develop [...]