Nonprofit Marketing Plan

• 4 Decision-Making Errors That Cripple Nonprofit Boards

  May 15th, 2013:: Board of Directors, Featured, Nonprofit Marketing Plan:: Marc Koenig

  Matt D’Arrigo had to make a tough decision. Matt had brought his nonprofit from a personal method of coping with pain all the way to a full-fledged organization. It was approaching its 10th anniversary and ARTS (“A Reason To Survive”) had already achieved much. ARTS teaches art as a way to help sick or disadvantaged [...]

• How to Reach Millennials with New Innovation

  May 12th, 2013:: Fundraising, Nonprofit Marketing Plan:: Hub Staff

  “It worked in the past.” It’s a statement made often by nonprofit organizations, but that doesn’t mean that it will necessarily work in the future. When trying to gain the support of millennials, it won’t work to keep using your old tactics. So, what do millennials want? They want your organization to prove that they’re [...]

• Why Small Donations Can Unlock Ginormous Ones

  May 11th, 2013:: Fundraising, Nonprofit Marketing Plan:: Hub Staff

  While you’d be crazy not to focus on cultivating your major donors, don’t let that mean you don’t cultivate your future major donors. We’re talking about the folks who give you ten dollars today. The folks who just found out about you, but are excited to learn more. The foot-in-the-door principle shows that little commitments [...]

• An Email Newsletter Tactic That Clicks with Supporters

  May 10th, 2013:: Email Marketing, Nonprofit Marketing Plan:: Hub Staff

  Email newsletters should be a teaser for more. Think about modern movies. Movie studios release 30 to 60 second ‘teaser’ trailers prior to a full two or three minute trailer. Teasers give the audience just a small insight to a film’s subject matter, characters and plot. In turn, the audience can decide to look further [...]

• This is Heavy—Making Sure Time is an Ally, Not an Enemy

  May 9th, 2013:: Board of Directors, Nonprofit Marketing Plan, Volunteer Management:: Hub Staff

  We’ve all battled with the hands of time. Rushing to finish a project due in minutes or cramming for an important final. Let’s finally realize our mistakes: time is not on our side. That is, if we don’t properly plan our own time. When nonprofit boards begin to strategize for campaigns and events, time must [...]

• Short, Sweet and to the Point for Email Marketing

  May 8th, 2013:: Email Marketing, Nonprofit Marketing Plan:: Hub Staff

  “Get to the point.” We’ve all experienced a lecture or long-winded conversation, just eagerly anticipating the end. Feelings of frustration, confusion and dread set in and waiting becomes unbearable. If our emails resonate the same emotion in our supporters, stop. Immediately. Our email marketing must focus on our supporters’ time. Taking the time to carefully [...]

• It’s the Final Countdown—Social Media Calls to Action Thriving on Urgency

  May 7th, 2013:: Nonprofit Marketing Plan, Social Media, Volunteer Recruiting:: Hub Staff

  Hearts pounding, eyes flickering, adrenaline rushing. It’s not the end of a thrilling football game, but a simple sense of urgency in a call to action. Sometimes as nonprofits we need that final surge to make a donation goal or a particular campaign. In this case, urgency in social media campaigns can generate wildly successful [...]

• 3 Videos Your Nonprofit Marketing Plan Needs to Succeed (And Examples)

  May 6th, 2013:: Featured, Nonprofit Marketing Plan, Video:: Cole Jensen

  While you might understand the importance of adding videos to your nonprofit marketing plan, this realization can only lead to another question: what kinds of videos are best for my nonprofit?  Glad you asked! Nonprofit videos should be made for a few, specific reasons: You want to build awareness for your nonprofit. You want to [...]

• Dust Off the Telephone for Reaching Donors

  May 6th, 2013:: Fundraising, Nonprofit Marketing Plan:: Devin Thomas

  Twitter, Google+ and Facebook—all devices that flood viewers with an excess of information. We need to always be looking for ways to connect to our base. Maybe we pull back from the world of advanced social media and utilize a tried and true method to connect: a phone call. A phone call to both donors [...]

• 3 Examples of Nonprofit Content People Share Happily

  May 5th, 2013:: Nonprofit Marketing Plan:: Marc Koenig

  If we want publicity and love for our nonprofits, it’s easy to focus on tactics: what will get my website traffic? What events net the most money? How should I structure my board meetings? Tactics work, but what works better is having remarkable stories that people want to share. In other words, how can we make [...]