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Nonprofit Branding
feedFinding Your Nonprofit Brand — You Can’t Brand if You Don’t Understand
You want phenomenal results with fundraising, volunteer recruitment and all other aspects of your nonprofit organization. And having a great mission is no longer enough. With more 501(c)3s springing up daily, competition out there is fierce. A great mission is a great start, but your organization needs more to succeed. And a solid brand will [...]
11 Changes to Nonprofit Press Releases for Today’s Media
Think about the last time press releases have changed in the past, say, 10 years. Most draw a blank here. And it’s true. Press releases continue to be written and developed for journalists and media outlets to take in, yet they don’t appeal to today’s market. Our press releases need to catch up with the [...]
Time to Embrace the Hubris of Caring
Standing up for something real and important means not everyone will be your friend. Sometimes, they’ll even be your enemies. You can’t get everyone to agree with you all the time. There aren’t thousands of nonprofit organizations because everyone agrees on what’s important to fix. Your nonprofit exists to address a very specific collection of [...]
9 Steps for Communicating After Tragedy
Yesterday, the Boston Marathon—an event that celebrates life and happiness—was disrupted by an heinous attack. In the wake of this tragedy, nonprofit causes are taking a small step back as support for the victims continues. In this delicate time, nonprofits need to take the right steps in their public communication to remain sensitive to the [...]
3 Tips for Developing Your Nonprofit’s Logo
When you say Nike or Pepsi, what’s the first thing you think of? More than likely, the logo. Logos provide an indelible mark on the viewer. They allow easy recognition by the somewhat initiated and an identity for adamant supporters. But with so many great benefits, there are some traps along the way. Your nonprofit’s [...]
3 Ways to Keep the Focus on Your Awareness Campaign
When you want to raise awareness for a particular campaign, your grandest hope is that it goes viral. Just picture it. Your nonprofit creates an easy to share symbol or image for the cause. Supporters change their Facebook or Twitter photos in support and the trend continues with others. So here’s the conundrum: when your [...]
Find Your Hook and You’ll Find Your Nonprofit’s Killer Story
At some point, almost every writer realizes that complex writing isn’t the same thing as good writing.. All you have to do is open an academic textbook or a law school tome to see examples of writing that is both complex, yet terrible. The best nonprofit stories have a simple, important hook: an idea or [...]
Interview with Friends of Washoe: Talking with the Chimpanzees
Hi all. I’m excited to be able to present another interview with one of the nonprofits who has been awarded one of the Digital Community Foundation’s nonprofit website grants. Today, I had the pleasure of interviewing Bonnie Hendrickson and Lynn Whitacre from Friends of Washoe, a nonprofit that’s doing the important work of providing a sanctuary for [...]
5 Steps to Rebranding Your Nonprofit
Sometimes nonprofits need a change. Whether it’s a process of a new strategy in progress or a need to refine and update your brand, it’s a steep challenge to undertake. If your nonprofit is looking to rebrand, it’s vital to take the necessary steps to ensure your new brand is taken in the right direction. [...]
3 Ways Promotional Products Can Help Your Nonprofit
Look around and you’ll notice everything is branded. From the shirt you’re wearing to the pen you write with, there’s a specific message being delivered. So why not get your nonprofit in on the action? Nonprofits can easily use promotional products to leverage exposure among target markets. When t-shirts, hats, pens, (and so on) are [...]