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Fundraising
feedThe Most Important Part of Your Fundraising: After the Donations Come In
You work really, really hard to get your donors to donate. You “wine and dine” them in a sense. You send them promotional materials, emails, phone calls and heart-wrenching videos illustrating the necessity of your organization. You do all of that work to get them to donate. And then they do. (Hooray!) Then what? Move [...]
Four Asking Styles—Which One Are You Using to Call Potential Donors?
Recently we posted about the magic of a quaint form of technology. It requires no computer, no tablet, no social media, only the sound of your voice and a fairly old piece of technology: a phone. However, finding people who are comfortable talking with strangers who are potential donors can be a challenge. And like [...]
New Google App Allows Users to Donate $1 to Their Favorite Charity
Good news! Google has put their colossal amount of brain power to use for the nonprofit world. One Today is an app that allows users to donate $1 to a nonprofit of their choice. Their slogan “Do a little. Change a lot” will hopefully do just that for nonprofits worldwide. In addition to the incredibly [...]
Time to Start Prepping for December Fundraising—Say WHAT?
We love Christmas. We’ve been guilty of humming Jingle Bells in June. (Sorry, we just really love Christmas cheer.) As with all wonderful things in life however, Christmas brings some not so great things as well—such as a flooding of our inboxes and mailboxes with charities begging for holiday donations. What those nonprofits don’t know [...]
Sometimes It Only Takes a Phone Call—Simple Ways to Maximize Fundraising Efforts
You know those little things that someone can do to brighten your day? It could be a nice compliment on your new outfit, a friendly “good morning” as soon as you walk in the office or holding the door open. It’s a pretty effortless gesture on their end, and yet to you it could easily [...]
Should You Focus a Little Less on Social Media and a Little More on Traditional Donors?
Millennials are great and all, but are they really worth your time? We realize that while they can aid your nonprofit by spreading the word and being brand advocates, however, do they actually make monetary donations to your nonprofit? It’s undeniable that while support from millennials is priceless, your nonprofit is ultimately fundraising to support [...]
The Guaranteed Way to Learn More about Your Donors
The guaranteed way to learn more about your donors: talk to them. You can call it surveying, interviewing, chatting, going on a coffee date, customer research or qualitative analysis. The magic happens because you’re learning about the people you want to serve directly from the people you want to serve, and you can do a [...]
Presto! The Magic Formula to Increase Online Fundraising (Sort of)
A dash of compelling copy, the right number of equally compelling images, headlines to impress and a killer layout. Add all of these ingredients to a magic hat, and presto! Ok, so that magic formula doesn’t exist. But there are things that you can do to help increase online fundraising. Start by ensuring that your [...]
Is XCheckout the X-Factor?
The XCheckout functionality allows donors to connect directly to their third-party payment account to make their donation. Let’s dig in to better understand the impact of the XCheckout third-party payment method.
Major Takeaways from Blackbaud’s Online Marketing Benchmark Study for Nonprofits
Need some good news to brighten up your Wednesday hump day? We’ve got just the ticket. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits shows that online fundraising has increased by 8.7%, and while that may not seem like a lot, it’s steady progress. Additionally, the report revealed that email lists grew by 12.45% [...]